Super normal is the artificial replacement for normal, which with time and understanding may become grafted to everyday life

There’s a creative intent at work here, even if that intent may be regarded not so much as designing, but simply not going against the inevitable flow of things as they come to be.

Super Normal is less concerned with designing beauty than seemingly homely but memorable elements of everyday life.

“Normal” refers to things as they’ve come to be; thus “Super Normal” is the designing of things just as “normal” as what we’ve come to know, albeit in no way anonymous.